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Online-Fundraising ist vielfach im Gespräch, es werden bis jetzt aber nur
geringe Prozentsätze der Spenden so beschafft.
Viel realer sind die unerwünschten Nachrichten, die die elektronischen
Postkästen füllen. Sie kosten Zeit, verunsichern und verärgern Empfänger und
sind Gegenstand von Rechtsstreiten.
Die Mitglieder der amerikanischen Association
of Fundraising Professionals (AFP, früher NSFRE) haben anlässlich ihrer
Konferenz in San Diego über ethische Richtlinien für Online-Fundraising
nachgedacht. Damaliger Diskussionsstand:
- To be clearly and immediately informed of the organization's name,
identity, nonprofit or for-profit status, its mission, and purpose when
first accessing the organization's web site.
- To have easy and clear access to alternative a contact information
other than through the website or email.
- To be assured that all third party logos, trademarks, trustmarks and
other identifying, sponsoring, and/or endorsing symbols displayed on the
website are accurate, justified, up-to-date and clearly explained.
- To be informed of whether or not a contribution entitles the donor to a
tax deduction, and of all limits on such deduction based on applicable laws.
- To be assured that all online transactions and contributions occur
through a safe, private, and secure system which protects the donor's
personal information.
- To be clearly informed if a contribution goes directly to the intended
charity, or is held by or transferred through a third party.
- To have easy and clear access to an organization's privacy policy
posted on its website and be clearly and unambiguously informed about what
information an organization is gathering about the donor and how that
information will be used.
- To be clearly informed of opportunities to "opt-out" of data
lists that are sold, shared, rented or transferred to other organizations.
- To not receive unsolicited communications or solicitations unless the
donor has "opted-in" to receive such materials."
Quelle: Newsletter
Online-Fundraising 04/01
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